Tuesday, August 4, 2009

[News] Lee Soo Man goes “Emos” with Wine

Despite all the hectic things going on between TVXQ and SM Entertainment, Founder and biggest share holder of SM Entertainment Lee Soo Man is trying to make his own wine. This news comes from Bloomberg:

"On a sunny June morning, Korean pop entrepreneur Soo-Man Lee arrived at Chateau Teyssier in Saint- Emilion in a chauffeur-driven Mercedes minivan. After sipping wines in the handsome barrel cellar, the founder of Seoul-based S M Entertainment signed up for his personal dream: to make his own cuvee of 2009 Bordeaux...

The chateau is the European outpost of Crushpad, a San Francisco custom-wine company founded in 2004 that helps wine lovers produce their own vintage without abandoning their day jobs...

Lee, 57, is a talent manager and producer who creates South Korean K-pop superstars like BoA, girl group Girls’ Generation and boy bands TVXQ and Super Junior. He’s also a wine collector who wants “to create a great wine that can fit Asian people’s taste.”

After conferring with Crushpad France president Stephen Bolger, Lee decided to make three barrels -- about 75 cases --of a merlot-cabernet blend with grapes from three of the company’s six vineyard choices. Total cost: 21,150 euros, or about 23.5 euros a bottle. That’s about $30,145, or $33 a bottle.

Lee said he plans to label his wine Emos (“mine” in Greek) and serve it to celebrities and producers in Korea, Japan and China. With the cream of Bordeaux winemaking and viticulture consultants on hand to help, Lee’s wine should wow ‘em."

Labels: against SM Ent., lee soo man, news, tvxq

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